Ever wondered why Facebook keeps flagging your ad accounts?
How does the algorithm decide which elements of your ads to check and why they end up putting you under their microscope?
Each Business Manager belongs to a certain compliancy level. Each compliancy level represents the level of trust Facebook has towards you as an advertiser.
Okay. So, how does it work? Business manager compliancy levels boil down to three different levels.
LEVEL 1 is considered to be the green compliancy level. So, what does it mean? Facebook trusts you at this point. When your business manager is in a green compliancy level, it means that you haven't had any account flagging in the business manager, your accounts are in a good standing.
Your ads don't really get disapproved and Facebook is only checking the ad text when you submit an ad for approval and therefore it obviously comes with it that you only need to make sure that the ad text is super compliant and the rest of your ad...
Welcome back my lovely readers, it's been long!
I wanted to share one of the coolest updates Facebook is about to roll out!
Okay, so anyone who's familiar with buying ads on Facebook is most likely aware of the power of lookalikes. Adrian Morrison, Tim Burd, iAmAttila and other well-known ad buyers have been utilizing this amazing feature Facebook has to offer.
For those of you who don't know what a lookalike is... Basically Facebook's algorithm is so advanced that you can feed it some data and it finds you people who are very much similar to your data feed. By data I mean email or phone number. One thing is for sure, the better the quality of this data the more powerful lookalike audiences Facebook can build for you. What do I mean by “quality data”? Just imagine if you had a list of repeat buyers only – or a list of people with the highest lifetime value – how...