Ever wondered why Facebook keeps flagging your ad accounts?
How does the algorithm decide which elements of your ads to check and why they end up putting you under their microscope?
Each Business Manager belongs to a certain compliancy level. Each compliancy level represents the level of trust Facebook has towards you as an advertiser.
Okay. So, how does it work? Business manager compliancy levels boil down to three different levels.
LEVEL 1 is considered to be the green compliancy level. So, what does it mean? Facebook trusts you at this point. When your business manager is in a green compliancy level, it means that you haven't had any account flagging in the business manager, your accounts are in a good standing.
Your ads don't really get disapproved and Facebook is only checking the ad text when you submit an ad for approval and therefore it obviously comes with it that you only need to make sure that the ad text is super compliant and the rest of your ad...
I just got back home to sunny Barcelona after spending 10 days in Brazil!! How did I end up in a Portuguese speaking conference on the other side of the world!? Read below and it will all make sense. ;)
Paulo Faustino, one of the organizers of Afiliados Brasil reached out to me about half a year ago with a request to do a keynote at their Brazilian Affiliate Conference in Sao Paulo. I was hesitant as I don't speak any Portuguese and also have never been to South America. Traveling as a solo lady there sounded scary as I heard only horror stories about it. On the other hand I always wanted to go and check it out so it took me a while to decide on what to do, but in the end I gave in and thought I can't let my fears control my actions. Another challenge which I don't regret diving into.
Afiliados Brasil treated me very nice, they flew me out on business class and there was a driver waiting with my name tag at the airport. I definitely appreciate the opportunity, these...
What happened in Vegas, well...
Just got back from my US trip, feeling accomplished and fulfilled! This time I mixed business with pleasure, as I started with a week in Hawaii and then spent a week in Las Vegas.
Celebrated New Years Eve in North Shore, Turtle Bay – my goal was to swim with a couple of sea turtles as I love animals and I have done it a few years ago (gosh time flies!!), it was one of the most magical experiences in my life! This time I didn't manage to see any at Turtle Bay but then moved to Waikiki and I got lucky there!! I think I maxed out the tourist activities, I went on a doorless helicopter ride, submarine ride, chilled on the beach sipping on pina colada from a giant pineapples, went on a yacht ride, swam with sea turtles, watched hula dancers and experienced some thai fine dining. :) Couldn't really wish for more, I was ready to conquer Vegas!
When I got to Las Vegas reality started to kick in and I felt more and more pressured, I had a...
WOW! I am so stoked! Shawn Collins – one of the founders of Affiliate Summit - personally reached out to me and asked if I'd like to do a speech at the next Affiliate Summit in Las Vegas!
This just brought up a childhood memory when I was 17 I was visiting my brother in Houston, TX when I realized there was an upcoming Affiliate Summit taking place in Las Vegas.
Now if you've been to an Affiliate Summit before, you know the age limit to attend is minimum 21 – so when I read that line on their website, I was thinking I will personally reach out to Missy Ward and talk myself into the conference.
I had no self-doubt I can do it - I am naturally like that – when I set my mind to something, a goal or project I fear no obstacles. :)
The only thing I was missing were my business cards – I thought to myself, a professional business lady like myself needs nice business cards to be taken seriously at a conference. I was in a rush because...
I am on the way back to my new home – Barcelona as I'm writing this article. I just got done with an amazing Chinese business trip – spent some incredible time in Xi'an, China.
Leadbit and Yeahmobi invited me as a speaker to their Chinese Affiliate Meetup, which took place on Friday. More than 400 affiliates showed up, mostly Chinese attendees but you could meet people from Canada, Romania, Russia, Thailand, Malaysia and Hong Kong.
They had speakers from all around the world, Kokofai from the well-known STM forum was hosting the event and he did an outstanding job, he speaks Mandarin and English so we had a good understanding of what's happening. The biggest challenge in China was the language barrier because not many Chinese speak or understand English very well, but international attendees had the same problem with Mandarin. :) So to overcome this gap – every attendee was provided with a headset for translation, you could listen in to the...
June 9-12, 2017 – the weekend of super affiliates.
And by super affiliates I mean the top 50. From all around the world. Guys (and girls!!) from Indonesia, Russia, Ukraine, Thailand, Slovakia, Romania, Hungary, US and many more took the time to fly to beautiful Antalya, Turkey. We were treated like superstars by the AdCombo team – hands down to an elite weekend! They covered the flight, the all inclusive luxury resort stay and looked after all our wishes.
When we arrived to the resort, the beautiful Adcombo girls greeted us with warm hugs right in front of their main prize – the Ferrari California:
After the heartwarming greetings, the raffle chips, choco strawberry and some champagne followed. We...
Welcome back my lovely readers, it's been long!
I wanted to share one of the coolest updates Facebook is about to roll out!
Okay, so anyone who's familiar with buying ads on Facebook is most likely aware of the power of lookalikes. Adrian Morrison, Tim Burd, iAmAttila and other well-known ad buyers have been utilizing this amazing feature Facebook has to offer.
For those of you who don't know what a lookalike is... Basically Facebook's algorithm is so advanced that you can feed it some data and it finds you people who are very much similar to your data feed. By data I mean email or phone number. One thing is for sure, the better the quality of this data the more powerful lookalike audiences Facebook can build for you. What do I mean by “quality data”? Just imagine if you had a list of repeat buyers only – or a list of people with the highest lifetime value – how...
I’m on a flight from NYC right after ASE16 on my way back to Houston my 2nd home. I know it’s probably a #FirstWorldProblem but there’s no internet, nor hot meal on this flight even tho I’m flying BusinessFirst on United. At least I have a big room for my laptop and to kill time I have 2 options: watch TV to get brainwashed OR write a killer article to educate my fellow affiliates.
So here I am thinking about a very interesting topic…
What’s your tactic to choose the right offer? What are the main metrics you look at when you’re selecting an offer for testing? How exactly do you measure a GOOD offer?
Let me take a wild guess! You look at the payout first… You’re probably signed up for a multiple CPA Networks and what you probably base your decision on is the payout.
Ever wondered why some networks offer a much higher payout for the very same offer? Let’s say “CPA Network A” offers $12 payout per lead while...
Super exciting!! Affiliate World Conference in Berlin is going to take place in just 8 days!
All conferences have one thing in common – the outstanding opportunity to meet people. This is what I tell my clients and partners that networking is the most important element of a successful affiliate marketing business ,as no skills are worth a dime without the right connections. As they say your network is your net worth – so focus on building your social capital if you want a long-term successful business!
You get to meet amazing people at these shows and truth to be told Affiliate World Conferences has been the most exciting show I've been waiting for this year! AWA in Bangkok last year was a blast, it was truly an amazing experience for me.
AWE will be great to meet CPA networks face-to-face, to find good JV opportunities and to have a good time in the meantime. It's a must to attend the before and after parties because that's where the real magic...
Here I am flying home from the London meetup - 3 hours should be enough to write this article... :)
It has been over a year ago since we had the last STM meetup here in London. Looking back, things have changed a lot since then. I am not just a simple affiliate anymore... I remember in London I was a solo affiliate with part time remote workers. Things have grown to the next level and my operations are keep expanding.
I'm not only a full-time affiliate marketer but also a consultant for Facebook ads with 100s of consulting hours behind me. My horizon has expanded and I have realized how important it is to take advantage of the opportunities that come across me. A lot of people hit me up for guidance on how to run on FB and truth to be told I wasn't very keen on letting “my secrets” out. But then I look at things from a different perspective. First of all not many affiliates have the willpower to take action. FB's algo is super complex and it takes a lot of...