Welcome back my lovely readers, it's been long!
I wanted to share one of the coolest updates Facebook is about to roll out!
Okay, so anyone who's familiar with buying ads on Facebook is most likely aware of the power of lookalikes. Adrian Morrison, Tim Burd, iAmAttila and other well-known ad buyers have been utilizing this amazing feature Facebook has to offer.
For those of you who don't know what a lookalike is... Basically Facebook's algorithm is so advanced that you can feed it some data and it finds you people who are very much similar to your data feed. By data I mean email or phone number. One thing is for sure, the better the quality of this data the more powerful lookalike audiences Facebook can build for you. What do I mean by “quality data”? Just imagine if you had a list of repeat buyers only – or a list of people with the highest lifetime value – how...